With Kathleen Kennedy stating that Episode VII would likely feature “transparency” in terms of production and spoilers, I remembered this old article from TFN in which Lucasfilm defended their idea and their service. I am sure Lucasfilm learned a lot from the Hyperspace project, and it might be worthwhile to look at their thinking back in 2003 to understand their thinking in 2013. I really loved Hyperspace and I hope it comes back. I liked that it gave us a lot of Expanded Universe, but I hope when it returns, it has a touch of John Rinzler’s “Making of” gracing its pages.
Lucasfilm Spokesmen John Singh:
Singh read my column last week on the Web, and contacted me to elaborate on why Lucasfilm feels it has no choice but to make Starwars.com a partially paid site. In his view, it’s just good business sense to start charging for premium offerings. There will still be 7,000 pages on Starwars.com available without charge, he says, with more to come.
“Everything that was originally on the Star Wars Web site for free is still going to be free,” Singh says.
“Hyperspace is really a way to talk to our most loyal fans, the fans who love Star Wars the most. It’s a way of saying, “There’s a lot of content you’ve been asking us for, and here it is.’ On the other hand, we didn’t want to bog down the casual fan with stuff that wouldn’t be interesting to them. It’s the best way to keep everybody happy, and it amounts to literally a nickel a day.”
Link is dead now: http://cgi.theforce.net/theforce/tfn.cgi?storyID=21112
Lucasfilm’s take on it was really balanced and fair. When I look back on it, a nickel a day was all I paid for really fantastic memories. There were times when I wanted more and didn’t get it, sure. But all in all, it was a great experience. I hope something like that comes back around for Episode VII. With five films on the way, the service won’t get tired in a post-film environment like the old Hyperspace did. I think the only hurdle is convincing cynics they aren’t being “nickel and dimed” for nothing.
What do you think? Would you be willing to pay somewhere around a nickle a day for in depth access to the production of five more Star Wars films in addition to what the official site shares with the general public? Let us know in the comments, on our Tumblr, Facebook, or our Twitter!