On Star Wars: Episode VII in IMAX

Star Wars: Episode VII is happening in IMAX according to IMAX.

 

Disney to release Star Wars: Episode VII in IMAX

IMAX Corporation and The Walt Disney Studios, a division of The Walt Disney Company, today announced an agreement to release several of Disney’s upcoming films in IMAX® theatres under an extension of the companies’ long-running relationship.

Under the agreement, IMAX will be part of Disney’s release strategy for its most highly-anticipated live-action tentpole films, including Marvel’s Captain America: The Winter Soldier (April 2014), Maleficent (May 2014), Marvel’s Guardians of the Galaxy (August 2014), and Marvel’s Avengers: Age of Ultron (May 2015), Tomorrowland (May 2015) and Star Wars: Episode VII (December 2015).

“Disney has enjoyed a terrific ongoing collaboration with IMAX, and we are thrilled to extend this relationship with a collection of exciting, highly anticipated cinematic events that are perfect for the immersive IMAX format,” said Alan Bergman, President, The Walt Disney Studios.

“For the last several years, Disney and IMAX have worked together to deliver extraordinary cinematic experiences to audiences around the world,” said IMAX CEO Richard L. Gelfond. “The combination of the great product being created by Disney and the overwhelming enthusiasm of moviegoers to see films in IMAX theatres makes this agreement really exciting.”

“Disney’s and Marvel’s larger-than-life characters and dynamic universes clearly resonate with our core audiences,” said Greg Foster, Senior Executive Vice President of IMAX Corp. and CEO of IMAX Entertainment. “We are delighted to build upon this longtime association and continue to collaborate to bring many of the most iconic and cutting-edge properties in the world to life in the most immersive way possible.”

Obviously J.J. Abrams isn’t the guy calling the shots on the entire franchise and Disney does what it will with their dealings. However,  Abrams has expressed a dissatisfaction with the IMAX cameras in the past. Back in January Abrams commented on the cameras, saying:

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“The problem with IMAX is it’s a very loud camera, it’s a very unreliable camera, there’s only so much film that can be in the camera. You can’t really do intimate scenes with it. It’s slow. They break down often.”

So Abrams will either have to deal with the cameras once more or we will get a less than stellar conversion of some sort. Perhaps they have a new camera ready to test on the film? If Star Wars: Episode VII hits theaters in IMAX and 3D, unless they film it that way, it will clearly take some time to convert which means the movie will need to be done earlier than later. I am interested in seeing how this all washes out. Hopefully the IMAX cameras don’t put the film behind schedule too much should they break down.

 

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