On the AVCO working title for Star Wars: Episode VII.
Bleeding Cool first reported the working title for Star Wars: Episode VII as AVGO but has since corrected it to AVCO (it seems pretty easy to mishear that).
AVCO. We’ve seen proof… named after the Los Angeles cinema that showed a certain film back in 1977. They were one of only four cinemas who fitted Lucasfilm’s THX sound system for the film. And it was the cinema that the young JJ Abrams first saw the movie.
I believe Bleeding Cool is probably correct. I think the explanation might be a tab bit incorrect though. It might be where J.J. Abrams saw one of the films in THX, mainly Return of the Jedi in 1983.
From The Making of Return of the Jedi by J.W. Rinzler:
The Avco was one of the theaters that had opted for the new THX sound system. “It’s the greatest improvement in film exhibition since the 70mm screen,” Szabo adds. “It is absolutely outstanding, sells a lot of tickets, and will help sustain the motion picture industry. Lucas cares about details. He’s a great leader and has tapped today’s moviegoing audience.”
THX as a sound system did not exist back in 1977. In fact, the original film was released with different sound mixes, including mono initially.
Lucasfilm created the “Theater Alignment Program” (TAP) to have theaters adhere to a strict standard which would replicate the audio standards the films were mixed to. A quote Rinzler uses in The Making of Return of the Jedi explains:
If you were mixing to that environment, when you put it into theaters that weren’t up to spec, it wasn’t going to sound as good, so you would be losing a lot of benefit of that work
So “TAP” went into effect on March 1st, 1983.
Bleeding Cool’s proof is convincing:
Sorry to be such a nerd, Bleeding Cool. Great job on finding out the working title! I see no reason to doubt they’ve nailed it. Does it cast doubt on AICN’ report from yesterday? A little bit, I would say. But that doesn’t mean both or either are necessarily wrong. Although, AICN has been misled by sources on Star Wars working titles in the past which even lead to a hilarious StarWars.com April Fool’s day prank back before Revenge of the Sith.