Star Wars: The Force Awakens Merchandise To Be Released on “Force Friday,” September 4!

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It’s long been rumored, and now the official Star Wars Web site has confirmed it: merchandise for Star Wars: The Force Awakens will launch on September 4th, 2015, or “Force Friday.”

StarWars.com is thrilled to announce that Star Wars: The Force Awakens products will land in our galaxy on September 4, 2015, at 12:01 a.m. — “Force Friday” — with stores around the world opening their doors at midnight for a special celebration of all things Star Wars. It will be a day long remembered.

“Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

A lot of fans have been speculating about a midnight launch, akin to the Midnight Madness releases of prequel movie product. We knew that Toys ‘R Us would be doing a new Midnight Madness, but it’s nice to have other locations and a date confirmed. As an avid collector, I’m making my plans now for this event, and I’m sure quite a few other people are too.

Also, StarWars.com unveiled a look at the packaging for The Force Awakens‘ line:

SW15BoxArt1

Jason had mentioned that the line look would prominently feature Kylo Ren, and it does. Kind of reminds me of a cross between the Episode I and Episode III packaging designs. Looks pretty good!

And head to StarWars.com for more information on Midnight Madness and the Force Friday event!

Jesse’s first memory is of seeing “Return of the Jedi” in 1983. He’s worked in television, commercial, and video production as well as dabbled in indie publishing before deciding to return to school.