Live-Action TelevisionStar Wars Rebels

Star Wars Rebels Will have A-Level Marketing!

Our pals over at Knight’s Archive have noticed that the Star Wars Rebels Read-Along Storybook has details about the Star Wars Rebels release and the promise of big marketing plans:

A NEW ERA: Star Wars Rebels is a CG animated series that takes place between the events of Star Wars: Episode III Revenge of the Sith and Star Wars: Episode IV A New Hope. The series gives TV viewers their first-ever glimpse into this exciting period and the genesis of the Rebel movement.
TERRIFIC TEASERS: Four short-form interstitials will release in Summer 2014, introducing viewers to the characters of Star Wars Rebels. In Fall 2014, a one-hour debut special will air on Disney Channel and Disney XD, followed by the series rollout on Disney XD.
TOP TALENT: Under the supervision of Executive Producers Dave Filoni (Star Wars: The Clone Wars, Avatar: The Last Airbender), Simon Kinberg (X-Men: First Class, Sherlock Holmes, Mr. & Mrs. Smith) and Greg Weisman (Young Justice, The Spectacular Spider-Man, Gargoyles), Star Wars Rebels boasts the talents of the production team that brought us the hugely successful and Emmy winning Star Wars: The Clone Wars series.

SUPER SYNERGY: Star Wars Rebels will have A-level company-wide marketing in Summer/Fall 2014, as well as a huge push across consumer product divisions, including digital, electronics, toys, apparel, stationery, and home furnishings.

I don’t really know what A-Level Marketing means. But it sounds like the best. It would not surprise me if this was sort of a dry run for handling Star Wars Episode VII marketing plans, sort of like what Shadows of the Empire did for Episode I.

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Jason Ward (EIC)

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