It appears some of the juicer content from Jay Rasulo was glossed over yesterday. When asked about Netflix he began to talk about how they are going to mirror Lucasfilm after Marvel because it worked so well for them:
“You know obviously when we bought Marvel, and now I think everything I say about Marvel you can take a couple of years down the road and substitute the word Marvel for Lucasfilm,” said Rasulo. “But we really wanted to take this treasure trove of content and deliver it throughout the Disney ecosystem. That was our strategy. Buy this great content, use the existing ecosystem to deliver it all over the world in everything that we do. So of course we started with films.”
Rasulo added, “We wanted to build up to Avengers, have a big hit with Avengers, and then draft off of that and then start the same thing with other groups of characters. So that’s what we were doing on the studio side. You all know that that strategy has been incredibly successful. But then we started to look at television.”
Before we get into what this means for television and Netflix, it is worth asking: Could this mean the spin-off films will lead into some type of “Avengers” film after the Skywalker Saga is completed? Might we see the new Young Han Solo meeting up with the new Young Boba Fett and whatever other spin-off films come along the way into an Avengers style picture, which would be as big as one of the Episodic Skywalker Saga films? It sounds like the same method for letting smaller films snowball into huge films is way they are going with the franchise.
The juicy part about Netflix:
And an original content deal with Netflix seemed incredibly consistent with their own strategy and very consistent with our strategy. We were ready to look outside of our own networks into a different form of distribution. So we did this deal with Netflix. I think it’s going to lead to great results. It’s a little bit like the Avengers strategy. It does origin series on four different characters who ultimately may well assemble.”
That kind of gives that Cad Bane rumor some credence in a way. If we get introduced to several new characters via Netflix mini-series and then get them locked into a film, it would work like The Avengers model and what they’re doing with new Marvel mini-series on Netflix.
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