A new piece in USA Today highlights a brand new creation from George Lucas created Industrial Light and Magic. We all know ILM as the special effects powerhouse that made the Star Wars films possible (and much more), and now they’ve created their Experience Lab (or xLab) to dive in to the world of virtual reality.
ILM’s Experience Lab, or ILMxLab, will combine the technical assets of ILM, Skywalker Sound and Lucasfilm to create immersive experiences that allow fans to participate in their favorite movie worlds.
George Lucas has always been at the forefront of innovation and it sounds like this latest innovation project is an attempt to stay ahead in a market where special effects can be produced almost anywhere in the world now and cheaply.
“The period of American technological superiority in the movie business is gone,” Lucas told USA TODAY in an interview. “You can get the same technology and people anywhere in the world now.”
Enter ILMxLab, which is testing a variety of iPad- and Oculus Rift-based technology that allows movie aficionados to enter specific scenes of a movie and navigate through them at will. ILMxLab executives say the tech is most likely to make its debut in association with J.J. Abrams’ Star Wars: The Force Awakens in December.
Hearing that we will be experiencing this technology as soon as December just goes to show how still on top of the game ILM are. I’m really excited. For the full article head over to USA Today, and check out the video below.