KRAFT and Rancho Obi-Wan Team Up For The Kraft Star Wars Room

KRAFT has partnered with Rancho Obi-Wan, Guinness Record holder for the largest private Star Wars collection, to curate largest Star Wars memorabilia collection ever seen on a TV commercial. The ad hits on the nostalgia a dad feels for the franchise, hitting on the lengths some collectors go to keep their collections in good condition.

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Now, for the first time, fans can visit KraftStarWarsRoom.com learn about the collection of iconic memorabilia, including Star Wars KRAFT Mac & Cheese. The site gives fans a new way to feed their inner Jedi with exclusive access to limited-edition collectibles housed in one amazing shrine.

Collector’s edition Star Wars KRAFT Mac & Cheese is on shelves now in four collectible character boxes, featuring left and right faces of Yoda, Darth Vader, R2D2 and C3PO. Select retail stores will also offer limited-edition collector’s posters with purchase, depicting iconic movie scenes featuring Star Wars KRAFT Macaroni and Cheese noodle characters.

The two commercials that KRAFT did with Rancho Obi-Wan and they’re pretty great.  I’m loving the focus on collecting:

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