There’s been a long history of ads taken out to congratulate the new champion of box office numbers. Universal has congratulated Star Wars: The Force Awakens on its insane opening weekend starting with Jaws and A New Hope. The “Steven” on the poster is Spielberg, the guy that helped get J.J. Abrams to do the film. “Frank” is Frank Marshall, Kathleen Kennedy’s husband and partner (producer of Indiana Jones with Kennedy) and “Colin” is Colin Trevorrow who will be directing Star Wars: Episode IX: 

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(Star Wars Underworld via ScreenCrush)