Rogue One: A Star Wars Story finally opened in China this week, and to promote the premiere in the “Middle Kingdom,” a new Chirrut Imwe-centric spot was released and shared by Chirrut himself, Donnie Yen.
Many who have seen the film (and if you haven’t, what are you doing reading this?) have really taken to Chirrut’s mantra–“I am one with the Force. The Force is with me”–so it’s great to see it featured in the new commercial.
Unfortunately, early returns for the film in China aren’t great. The pre-sales were reportedly very weak, and though the walk-up sales were better, the film overall doesn’t seem to be projecting very strongly. Interestingly, some are pointing to The Force Awakens and its lackluster reception in China as one of the main reasons that Rogue One was behind before it even premiered this week.
Regardless, the new spot is great and here’s hoping that Rogue One will inspire positive word of mouth and give the film longer legs in China than currently expected.